10 - Communications

10-100 Introduction to Mass Media

This course provides an overview of the history, structure and operation of the mass media, as well as an examination of the impact of mass media institutions and messages on individuals and society.

3

10-106 Topics in Communication

This course provides students the opportunity to study topics in various aspects of communication theory and/or practice. Subject matter will vary.

3

10-108 Writing for Media

This course is designed as an introduction to the various styles of writing used by journalists - print, electronic and online as well as public relations, corporate communication and advertising professionals.

3

10-112 Introduction to Human Communication

An introduction to basic theories of communication, this course includes an examination of techniques of communication in three common communication settings: interpersonal relationships, group gatherings and public gatherings. The public context includes the presentation of a minimum of three speeches. At least one speech is an informative speech and at least one is persuasive. All students are required to give at least three speeches. Topics to be covered include nonverbal communication and listening.

3

10-114 Publications Design

This course covers the theory, aesthetic principles and techniques of print production, including newspapers, newsletters, brochures and magazines, and provides experience with desktop publishing software and equipment.

3

10-115 Introduction to Convergence Journalism

This course provides an overview of the forms and styles of journalistic writing, as well as practice in writing and editing the basic types of news stories for print media and online media. The course also introduces students to the multimedia elements of online news stories.

3

10-119 Introduction to Radio

This course covers all aspects of working at a radio station, from control board operations to sales. The class uses the University's radio station WLRA to provide students with hands-on experience.

3

10-125 Reporting

Students develop a variety of newsgathering skills in research, data collection and interviewing, as well as practice in writing general assignment and beat stories.

3

10-180 Introduction to Visual Media

This course is designed to introduce the student to the concept of visual literacy and the various forms of visual media used by today's communication professionals. The course includes the theory, aesthetics and application of digital still and video cameras and digital editors.

3

10-190 Introduction to Communication Technology

This course analyzes the fundamental principles and processes of technology utilized in modern telecommunications.

3

10-200 Feature Writing

Instruction and practice in writing local and specialized feature stories for newspapers, Sunday supplements and magazines are provided.

3

10-201 Parliamentary Procedure

This course takes a functional approach to Roberts Rules of Order as part of a study of procedures for running meetings, whether political or social. (See 18-221.)

10-202 Broadcasting in America

Students explore the social, technological and economic conditions under which the American broadcasting industry emerged and the impact of new technologies of broadcasting on American society.

3

10-206 Social Media and Online Audiences

This course introduces current tools in developing, maintaining, and capitalizing on an online audience through social media, web analytics and other online tools. Not only will techniques and strategies for accruing a meaningful audience be analyzed, but also how these technologies can be used as a means for distribution of content.

3

10-210 Introduction to Broadcast Journalism

This course introduces the student to digital newsgathering, writing, and reporting as a broadcast journalist. Prerequisite 10-108

3

10-211 Interpersonal Communication

Skills for success in both professional and personal relationships are developed by learning how these relationships work through laboratory experiences.

3

Prerequisites

10-112 or consent.

10-216 Small Group Communication

Discussion, problem-solving, conflict management, and leadership are reviewed, along with research of contemporary problems.

3

Prerequisites

10-112.

10-220 Introduction to Television

This course focuses on techniques of television production, including the use of the television camera, video recorder, lighting, audio control and TV direction. The class offers extensive practical experience in producing and recording video programs.

3

10-230 Digital Filmmaking

This course will introduce the student to the various techniques used in digital filmmaking. Students will be able to experience all aspects of digital video production, from scripting and storyboarding to shooting video and recording audio to editing and post-production.

3

10-242 Argumentation and Debate

Students will learn how to defend or oppose positions through the use of research, analysis, logic, and to recognize common fallacies in reasoning. They will learn formal theory of argumentation and how it is used in politics, courts, organizations, and interpersonal relationships. They will learn to debate ethically in many contexts and to defend themselves from unethical tactics.

3

10-260 Business and Professional Communication

This course examines interpersonal and public speaking occasions integral to business and the professions, such as performance evaluations, proposals, summaries, sales presentations and training sessions.

3

Prerequisites

10-112.

10-264 Corporate Media Technologies

This course analyzes the fundamental principles and processes of the technology used in the expanding role of media applications in industry, business, educational and training institutions, and medical and paramedical organizations.

3

10-271 Multimedia Journalism

This course provides an overview of skills used in multimedia journalism. Lectures and projects in this course focus on developing the skills of a multimedia journalist including: AP style, news reporting/writing, video editing, audio editing, social media, and photography. Computer programs used will include but are not limited to: Photoshop, Final Cut Pro, Facebook, Twitter, Tumbler, wix.com and various blogging software.

3

10-287 Copyediting

Provides training and experience in AP style, layout and design, headlines, photographs, captions, as well as, an understanding and appreciation of news values, ethics and publication management.

3

Prerequisites

10-108.

10-291 Photojournalism

Instruction in the basic use of SLR cameras, darkroom processing, printing and composition are provided. The course also includes the study of ethics in photojournalism.

3

10-300 Special Topics in Journalism

This course offers specialized study in an area of journalistic writing or an exploration of current issues in journalism.

1 - 3

10-302 Special Events

Provides an introduction to the planning, promoting, management and assessment of special events for businesses and non-profit organizations.

3

10-303 Advanced Publications Design

Provides advanced theory and practice in graphic design principles and electronic page layout for a variety of print and electronic publications.

3

10-315 Communication for Teachers

3

10-319 Audio Production

This course also involves a critical study of the theory, application, aesthetics, and techniques of audio production, audio editing, and the equipment and its operation used in various types of audio production for media.

3

Prerequisites

10-119.

10-322 Sports Communication

Students learn theory and practice sports writing, sports marketing and promotion and media relations.

3

10-326 Sports Broadcasting

This course provides an introduction to all phases of sports broadcasting, including radio, television and field work, as well as standard sports terminology.

3

Prerequisites

10-119 and 10-353.

10-330 Public Relations Writing

Students learn the theory and get practice in writing and preparing various forms of informational and promotional material used in public relations, such as news releases, fact sheets, media kits and backgrounders.

3

10-333 Global Media Communication

This course is designed to provide the students with the opportunity to gain insight through analysis and evaluation of the converging impact of media on global business taking into consideration the common, unique and divergent approaches media takes on issues experienced by nations that interact in the global market.

3

10-335 Advertising Copywriting

This course provides theory and practice in writing and designing advertising for print, broadcast and out-of-home media.

3

10-342 Job Search Techniques

The purpose of this course is to assist Seniors in developing a logical and organized approach to job-seeking. The course develops their skills and experiences; covers resumes, letters and applications; and explores the interviewing process.

2

Prerequisites

Senior or second-semester Junior standing.

10-347 Leadership Communication

Students will examine and practice the communication skills that are pertinent to leadership such as communicating a vision, team building, conflict management, handling paradoxes and motivating followers.

3

10-349 Organizational Communication

This course provides a study of organizations as communicated cultures and the various systems of communication relevant to organizations. The course examines power, politics, decision-making, conflict and racial and gender policies.

3

Prerequisites

10-112.

10-350 Intercultural Communication

Culture, language, nonverbal communication and strategies for overcoming barriers are examined. The course prepares students to interact comfortably with those who are unlike them with respect to nationality, ethnicity, regionality, gender and other factors of cultural diversity.

3

Prerequisites

10-112.

10-353 Field Production

Students learn and apply skills in the use of video and audio production equipment in a number of "real life" production situations including the production of a PSA for a non-profit agency in the region.  Throughout the course, students critically analyze narrative, documentary, corporate, news, single camera film style, and other field production methods.

3

Prerequisites

10-180.

10-357 Postproduction

This course will include advanced common editing techniques and functions on both Avid and Final Cut editing systems.  Students will be able to understand aesthetics and various common practices of editing that will be able to be applied to any system encountered after graduation.

3

Prerequisites

10-180.

10-360 Advanced Public Speaking

Students study advanced problems of motivation, audience psychology, construction of various types of speeches, organization, and delivery.

3

Prerequisites

10-112.

10-365 Broadcast Writing

This course covers principles and practice in writing for broadcast media. Assignments focus on writing commercials, as well as training, documentary, dramatic, educational, and news scripts.

3

Prerequisites

10-119.

10-370 Opinion Writing

Students get instruction and practice in writing editorials and reviews for newspapers, magazines, and online publications.

3

10-372 Blogging and Mobile Media

This course introduces students to the online writing format of blogging and mobile reporting. Unlike traditional journalism, this course will focus on students writing and producing content on a topic of their choosing. Around that topic they will produce written, audio, and video posts, focus on strategies to produce topics and ideas, build their own website, promote their blog using the appropriate social media channels, and measure their reach using website analytics. Students will also learn best practices and techniques in mobile reporting.

3

10-380 Corporate Media Design and Development

Students examine various corporate media development and design theories, principles and applications to develop materials designed to meet specific communication needs of the corporate client.

3

10-382 Web Design

This course provides an overview of the concepts, theories and principles of website design and front-end development. Topics include Photoshop, Wireframing, HTML, CSS, Javascript (jQuery), Dreamweaver, Twitter Bootstrap, and website hosting.

3

10-390 New Media and Society

This course introduces students to a critical view of the mass media and technology. In addition to looking at new media theories, the course will focus on the Internet's continuing evolution. Areas of the course will include technology's impact on users, the mass media, democracy, and globalization.

3

10-400 Mass Media Law

Students study of the First Amendment freedoms and the laws that regulate or restrict the flow of information access.

3

Prerequisites

Junior/Senior status.

10-408 Corporate Media Production

This course is designed to develop a strong base of knowledge in the area of corporate media production. The student will learn and apply skills in the use of digital media and audio production equipment and software in a number of "real life" production situations including the production of a promotional/instructional production for a non-profit agency in the region.

3

Prerequisites

10-180 and 10-380.

10-410 Advanced Newswriting and Reporting

This course provides advanced training and practice in newswriting and editing with an emphasis on public affairs reporting.

3

10-411 Public Affairs Reporting

3

10-412 Investigative Reporting

3

10-419 Advanced Radio

Students produce programs, do sound engineering, write and produce radio commercials, and practice advanced production studio techniques. All aspects of radio broadcasting and managing a radio station are covered.

3

Prerequisites

10-119 and 10-319.

10-422 Radio Practicum

Academic credit is granted for work with the campus radio station (WLRA). Students must work one semester with the station before being eligible to apply for credit. Credit must be arranged with the instructor (maximum of eight hours).

1

Prerequisites

10-119 or consent of instructor.

10-423 Television Practicum

On-the-job training at the school-run television studio and remote television productions are provided.

1

Prerequisites

10-353 or consent of instructor.

10-424 Broadcast Journalism Practicum

Students in the course will work with the Broadcast News program WFLY-TV.

1 - 3

Prerequisites

Consent of instructor.

10-425 Web Practicum

Students in this course are expected to serve as web masters and producers for the online version of the student newspaper.

1-3

10-426 Special Topics in Media

This examination of special topics and problems unique to the broadcast industry includes social, cultural, ethical and technological issues.

3

Prerequisites

Consent of instructor.

10-433 Communication Theory

A survey of selected classical and contemporary theories in human communication is provided.

3

10-441 Rhetorical Criticism

This course offers a survey and application of the methods and materials of rhetorical criticism.

3

Prerequisites

10-431.

10-452 Advanced Broadcast News

Prepares students for newswriting, research, and news production for live television newscasts. Includes newsroom, television studio, location, and minicam unit remote operation.

3

Prerequisites

10-210.

10-453 Advanced Media Production

This course provides experience in single and multicamera shoots, advanced studio techniques, writing and producing media programs including news packages, commercials/PSAs, and documentaries.

3

Prerequisites

10-353.

10-455 Television Directing

Students direct and produce television shows. This course concentrates on all aspects of producing and directing, including pre-production planning, set-up and rehearsal, production and post-production.

3

Prerequisites

10-353.

10-456 Mass Media Research Methods

Students examine the research methods used in journalism, speech and broadcast communication. The course covers the scientific method, sampling methods, various data collection and research approaches, and analysis and reporting techniques, as well as syndicated and secondary media and marketing information.

3

10-457 Advanced Postproduction

This course provides experience in advanced level computer-based digital editing.

3

Prerequisites

10-357.

10-461 Persuasion Theory and Campaigns

Students examine the means of motivation in any message or social situation that can be used to influence others and protect individuals from influence. They also analyze the observed persuasive effects and presentation of persuasive messages and develop a mock persuasive campaign.

3

Prerequisites

10-112.

10-470 Seminar in Rhetoric and Communication

In this special topics seminar, subjects include nonverbal communication, as well as intercultural, political and gender communication.

1-4

Prerequisites

Consent of instructor.

10-471 Advanced Multimedia Production

Provides in-depth experience and mastery of animation software. The course involves the creation of elaborate games and simulations for various multimedia clients.

3

10-480 Mass Media Ethics

This course provides a comprehensive examination of the social and ethical responsibilities of the professional communicator. Topics include freedom of speech, responsibility, censorship and media effects. The course fulfills the advanced writing requirement. Prerequisite: Junior standing.

3

10-490 Online Multimedia Practicum

Students in this course are expected to serve as multimedia producers for the online version of the student newspaper.

1-3

10-494 Digital Production Practicum

Students get an opportunity to produce long-form digital media productions including documentaries and promotional work under the direction of the Lewis University media staff.

1-3

Prerequisites

Consent of program director.

10-495 Journalism Practicum

Students get an opportunity to apply skills learned in journalism courses by working on the staff of The Flyer by writing, editing, or working on layout.

1-3

Prerequisites

Consent of program director.

10-496 Entrepreneurship in Digital Communication

Students will learn how to create and manage media-focused web applications, as well as create and present a proposal for a media-focused web application based on their individual background. Additional topics include manipulating statistical data in web applications for digital storytelling; developing expertise in ecommerce solutions, freelancing, and branding; and gaining an understanding of sole proprietorships, corporations, and LLCs.

3

10-498 Internship

By being placed in various media or other business communication outlets arranged with an advisor, students gain on-the-job experience.

3

Prerequisites

Consent of instructor and internship contract.

10-499 Independent Study

Students conduct independent research projects directed by a departmental instructor. The project is in an area of communication not covered in other courses. Students must present a brief outline of the project and obtain the instructor's approval before registration.

3

Prerequisites

Communication major. To qualify for an Independent Study, a student must have successfully completed 60 credit hours, at least 12 of which were earned at Lewis, and have earned at Lewis University a minimum 3.0 cumulative GPA.