LM - Business Admininstration ITM Management

LM-200 Principles of Marketing

Marketing is the engine that drives all successful organizations. This course provides a strong foundation of all the principles which make up the art and science of marketing. Students are introduced to the theory and application of advertising, promotion, sales, public relations, marketing research and consumer behavior. Subsequent marketing courses build on this important foundation of marketing knowledge. This is an essential course for anyone interested in business.

3

LM-305 Introduction to Social Media Marketing

3

Prerequisites

LM-200

LM-315 Advertising

Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting.

3

Prerequisites

LM-200.

LM-374 Salesmanship

Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships.

3

Prerequisites

LM-200.

LM-376 Social Media Marketing Strategies

Students explore the ways firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. In the ever-changing world of electronic business and the Internet, students learn the principles that drive e-business and the strategies that have defined success or led to failure. Students learn about digital communications, the 4 Ps in relation to the Internet, e-commerce, online research, customer relationship management and more- as the internet continues to evolve.

3

Prerequisites

LM-200.

LM-468 International Marketing

Students explore and analyze international markets and strategies.

3

Prerequisites

LM-200.

LM-470 Marketing Strategy

In the competitive climate of today's business world, marketing is making an increasingly important contribution in both setting and achieving company objectives. Analyzing an industry and its companies in detail, and drawing on all aspects of marketing theory, students learn to develop and present a comprehensive "marketing plan" - the centerpiece of marketing planning.

3

Prerequisites

This capstone course should be completed as one of the student's final marketing courses.