59-679 Business Intelligence & Data Analysis

This course introduces students to the current data mining and business intelligence tools for informed decision making. The tools to process and analyze increasingly complicated data sets are explained. Real-life scenarios from finance, CRM, operations, social media marketing, information systems and other disciplines are studied in detail. Specifically decision trees, classification, clustering, segmentation, decision support systems, search algorithms, data mining, factor and discriminant analysis and optimization concepts for both structured and unstructed data are discussed.