MKTG-38900 Design Thinking

User-centered design and design thinking are the cornerstones to approaching product development from the perspective of the end-user. This approach is centered on empathy - the understanding of the problems or difficulties from the user's point of view - allowing for the creation of solutions to user problems that are meaningful and compelling. The course is intended to focus on "learning by doing" with a number of workshops and mini-projects throughout the semester, culminating in the development and delivery of a final course product or service in the form of a prototype that is shared with your colleagues.




MKTG 20000