Mass Communication Bachelor of Arts

Total Credit Hours: 128

Major Credit Hours: 54

Degree Requirements

I. Core Courses (21)

10-100Introduction to Mass Media

3

10-108Writing for Media

3

10-114Publications Design

3

10-180Introduction to Visual Media

3

10-400Mass Media Law

3

10-390New Media and Society

3

-OR

10-480Mass Media Ethics

3

10-456Mass Media Research Methods

3

II. Students must choose one of the four following concentrations: Convergence Journalism, Public Relations/Advertising, Corporate Communications, or Radio/TV/New Media.

A. Convergence Journalism Concentration (33)

The Convergence Journalism concentration is designed for students seeking careers in print, broadcast or online journalism. Majors gain experience in all phases of the journalism process. Students develop skills in writing, reporting, editing, layout and design, social media, and digital storytelling. The program integrates journalism, audio, video, print, and digital media. Students acquire the skills required to use new technologies, such as the Internet, electronic publishing and multimedia In addition, students develop an understanding of and appreciation for the legal and ethical issues surrounding the media in contemporary society. They also have the opportunity to work on The Flyer , the student newspaper; WLRA radio station; the Lewis University Television Network, WFLY-TV and the Lewis Dispatch, the student broadcast news station; and the Online Flyer, the student-operated online journalism website that combines the talents and products from all Lewis University student media.

1. Concentration Courses (18)

10-115Introduction to Convergence Journalism

3

10-125Reporting

3

10-206Social Media and Online Audiences

3

10-287Copyediting

3

10-496Entrepreneurship in Digital Communication

3

10-498Internship

3

2. Complete one of the following three tracks:

A. Track One - Newswriting/Reporting (15)

I. Required Courses
10-200Feature Writing

3

10-410Advanced Newswriting and Reporting

3

10-495Journalism Practicum

1-3

II. Six credit hours from the following or advisor-approved electives: (6)
10-322Sports Communication

3

10-370Opinion Writing

3

B. Track Two - Online Journalism (15)

I. Required Courses (12)
10-271Multimedia Journalism

3

10-372Blogging and Mobile Media

3

10-382Web Design

3

10-410Advanced Newswriting and Reporting

3

II. Complete three credit hours of practicum from the following (3):
10-425Web Practicum

1-3

10-490Online Multimedia Practicum

1-3

C. Track Three - Broadcast Journalism (15)

I. Required Courses (12)
10-210Introduction to Broadcast Journalism

3

10-271Multimedia Journalism

3

-OR

10-353Field Production

3

10-365Broadcast Writing

3

10-452Advanced Broadcast News

3

II. Complete three credit hours of practicum from the following (3):
10-422Radio Practicum

1

10-423Television Practicum

1

10-424Broadcast Journalism Practicum

1-3

B. Public Relations/Advertising Concentration (33)

The Public Relations/Advertising concentration is an interdisciplinary program for students interested in a career in public relations, advertising, marketing communications or media relations. Students take coursework on the theory and practice of public relations/advertising and develop skills in research, media management, publicity, event management, and the creative production of promotional materials. Students develop skills in writing, layout and design, as well as the use of social media and the Internet.

1. Concentration Courses (30)

10-206Social Media and Online Audiences

3

10-260Business and Professional Communication

3

10-330Public Relations Writing

3

10-335Advertising Copywriting

3

10-349Organizational Communication

3

10-461Persuasion Theory and Campaigns

3

10-498Internship

3

25-200Principles of Marketing

3

25-300Consumer Behavior

3

25-402Public Relations

3

2. Three credit hours from the following or an advisor-approved elective or Marketing course (3):

10-302Special Events

3

10-303Advanced Publications Design

3

C. Corporate Communications Concentration (33)

The Corporate Communication concentration prepares students for careers emphasizing the use and application of communication theory and media technologies in the corporate setting. This program offers students the opportunity to develop their communication skills while learning how to design and develop the communication materials needed to meet the needs of a corporate client. This includes development of instructional design, promotions and training programs. This concentration offers students the opportunity to develop their leadership skills while also providing the technological and theoretical skills needed to perform as a director of communications or corporate media producer in this expanding field.

1. Concentration Courses (30)

10-206Social Media and Online Audiences

3

10-260Business and Professional Communication

3

10-264Corporate Media Technologies

3

10-330Public Relations Writing

3

10-347Leadership Communication

3

-OR

10-349Organizational Communication

3

10-380Corporate Media Design and Development

3

10-408Corporate Media Production

3

10-461Persuasion Theory and Campaigns

3

10-498Internship

3

61-200Principles of Management

3

2. Three credit hours from the following or an advisor-approved elective. (3)

10-303Advanced Publications Design

3

10-382Web Design

3

D. Radio/TV/New Media Concentration (33)

The growth of the Internet and World Wide Web as well the ever-expanding channel selections offered the consumer has created a growing need for professional-quality content. The Radio/TV/New Media Concentration is focused on providing students the opportunity to build their skills in producing quality media productions for all forms of media. Students may choose to increase their technical skills in electronic media production, providing them the opportunity to develop mastery-level skills in media production or create programming through the more traditional Radio/TV/Film track which develops their skill in producing for the broadcast and film industry. The concentration enables the student to develop a portfolio of materials that are created through in-class assignments as well as giving the student opportunity to see their work published and broadcast by the student media at Lewis University.

1. Concentration Courses (18)

10-119Introduction to Radio

3

10-220Introduction to Television

3

10-202Broadcasting in America

3

-OR

10-333Global Media Communication

3

10-382Web Design

3

10-496Entrepreneurship in Digital Communication

3

10-498Internship

3

2. Complete one of the following two tracks:

A. Track one - Electronic Media Production (15)

I. Required Courses (12)
10-319Audio Production

3

10-353Field Production

3

10-357Postproduction

3

10-453Advanced Media Production

3

-OR

10-457Advanced Postproduction

3

II. Complete three credit hours of practicum from the following (3):
10-422Radio Practicum

1

10-423Television Practicum

1

10-424Broadcast Journalism Practicum

1-3

10-490Online Multimedia Practicum

1-3

10-494Digital Production Practicum

1-3

B. Track Two - Radio/Television/Film (15)

I. Required Courses (12)
10-230Digital Filmmaking

3

10-319Audio Production

3

10-353Field Production

3

10-419Advanced Radio

3

-OR

10-452Advanced Broadcast News

3

II. Complete three credit hours of practicum from the following (3):
10-422Radio Practicum

1

10-423Television Practicum

1

10-424Broadcast Journalism Practicum

1-3

10-490Online Multimedia Practicum

1-3

10-494Digital Production Practicum

1-3

III. The advanced writing requirement is fulfilled by completion of 10-480 Communication Ethics or 10-400 Mass Media Law with a minimum grade of “C.”