Marketing Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

Degree Requirements

I. Core Courses (40)

04-200	Basic Macroeconomics	3
04-201	Basic Microeconomics	3
23-120	Principles of Accountancy I	3
23-121	Principles of Accountancy II	3
24-349	Business Statistics	3
24-350	Decision Science	3
25-200	Principles of Marketing	3
61-200	Principles of Management	3
61-250	Business Law I	3
61-300	Business Communication in the Digital Age	3
61-390	Management Seminar	1
62-200	Principles of Finance	3
63-200	Introduction to Information Systems	3
64-396	Major Field Test	0

Select one of the following:

24-230	Finite Mathematics	3
24-240	Business Calculus	3

II. Traditional Marketing Track (21)

25-300	Consumer Behavior	3
25-315	Advertising	3
25-374	Salesmanship	3
25-402	Public Relations	3
25-465	Marketing Research	3
25-468	International Marketing	3
25-470	Marketing Strategy	3

Select one elective (3):

25-299	Current Topics in Marketing Strategies	3
25-305	Introduction to Social Media Marketing	3
25-376	Social Media Marketing Strategies	3

III. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).