Marketing / Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

Degree Requirements

Program: BS-MKTG-B

I. Core Courses (40)

ECON-20000	Basic Macroeconomics	3
ECON-20100	Basic Microeconomics	3
ACCT-12000	Principles of Accounting 1	3
ACCT-12100	Principles of Accounting 2	3
MGSC-34900	Business Statistics	3
MGSC-35000	Decision Science	3
MKTG-20000	Principles of Marketing	3
BSAD-20000	Principles of Management	3
BSAD-25000	Business Law 1	3
BSAD-30000	Business Communication in the Digital Age	3
BSAD-39000	Management Seminar	1
FINA-20000	Principles of Finance	3
INSY-20000	Introduction to Information Systems	3
BGEN-39600	Major Field Test	0

Select one of the following:

MGSC-23000	Finite Mathematics	3
MGSC-24000	Business Calculus	3

II. Traditional Marketing Track (21)

MKTG-30000	Consumer Behavior	3
MKTG-31500	Advertising	3
MKTG-37400	Salesmanship	3
MKTG-40200	Public Relations	3
MKTG-46500	Marketing Research	3
MKTG-46800	International Marketing	3
MKTG-47000	Marketing Strategy	3

Select one elective (3):

MKTG-29900	Current Topics in Marketing Strategies	3
MKTG-30500	Introduction to Social Media Marketing	3
MKTG-37600	Social Media Marketing Strategies	3

III. Advanced Writing Requirement

The advanced writing requirement of the General Education curriculum is satisfied by successful completion of:

BSAD-30000

Business Communication in the Digital Age

3