MKTG - Marketing

MKTG-20000 Principles of Marketing

Marketing is the engine that drives all successful organizations. This course provides a strong foundation of all the principles which make up the art and science of marketing. Students are introduced to the theory and application of advertising, promotion, sales, public relations, marketing research and consumer behavior. Subsequent marketing courses build on this important foundation of marketing knowledge. This is an essential course for anyone interested in business.

3

MKTG-29900 Current Topics in Marketing Strategies

In the world of Marketing, nothing is constant except change. In this course, students evaluate the most current topics affecting today's marketers. In a case study and presentation format, students will use critical thinking and problem solving skills to identify and analyze current trends, issues, risks and opportunities that marketers face - and the potential impacts they have on cultures, customers, companies, industries and economics.

3

Prerequisites

MKTG 20000

MKTG-30000 Consumer Behavior

In an exciting mix of psychology, science, and business decision making, marketers determine why consumers act the way they do. In this course, students learn the science of consumer behavior (why people buy) and the art of marketing based on this science.

3

Prerequisites

MKTG 20000

MKTG-30500 Introduction to Social Media Marketing

This is an introductory course in social media marketing.  It discusses how to use the social media to market your company's services and products.  It defines what social media is and lists the different types of social media technologies available such as Twitter, LinkedIn, Facebook, Delicious, Digg, Myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo and Podcast.  The course discusses the process of developing a marketing plan using social media and also presents how to measure the effectiveness of social media and the ROI using a number of metrics.

3

Prerequisites

MKTG 20000

MKTG-31500 Advertising

Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting.

3

Prerequisites

MKTG 20000

MKTG-37400 Salesmanship

Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships.

3

Prerequisites

MKTG 20000

MKTG-37600 Social Media Marketing Strategies

This course discusses the strategic implementation of online social media tools as they relate to a firm's integrated marketing communication strategies. Students learn how companies position their marketing mix in the online world to contribute to the firm's ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm's online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the "big picture" on how successful companies utilize the online world to attract their target audience and achieve their business goals.

3

Prerequisites

MKTG 20000

MKTG-39000 Marketing Seminar

This intensive weekend seminar focuses on a current issue or topic with emphasis on student involvement and participation.

1

Prerequisites

Junior/Senior status

MKTG-39100 Team Development: 5 Dysfunctions of a Team

The purpose of this training is to provide individuals and intact teams with useful concepts and practical tools for increasing team effectiveness.  Specifically, team members learn about team basis and the characteristics of effective teams as well as model for team development.  In addition, they are given many opportunities to apply specific team development methods, tools and activities.

1

MKTG-39200 Win / Win Negotiation

This seminar is designed for students to assess their negotiation style, learn strategies to migrate their negotiation style to achieve win/win outcomes, and practice those skills using scenarios they encounter in everyday life.  This enjoyable skill building program also teaches students various tactics that are used to secure concessions in a negotiation, and how to defend against them.

1

MKTG-39300 Strategic Corporate Responsibility

Students will be exposed to the theories, frameworks and cases of Corporate Social Responsibility (CSR). We investigate "good practices" of companies who have implemented socially responsible strategies while maintaining or maximizing financial returns.  Students will develop their own repertoire of tools and implementation strategies that can be utilized across industries and sectors to set up CSR strategies that yield both financial and social profit.  Students will gain both a broad understanding of the issues within external and internal corporate responsibility, and deep vertical knowledge on industries of their selection.

1

MKTG-39400 "FISH": Positive Attitude, Providing Exceptional Customer Service

Do you work in a "toxic energy dump"?  Do you or your employees seem stuck in a situation in which everyone has lost ambition, energy, and helpfulness?  Have you forgotten what attitude and customer service are all about?  We learn how the Pike Place Fish Market -- with their secrets for success and improved attitude -- helps encourage staff to be involved and conscientious about what they do.  FISH's philosophy will help people in any business regain their energy and passion for their lives and work.
1

MKTG-39500 "Coaching" Myers-Briggs

The Coaching: Myers Briggs Type Indicator seminar introduces participants to the most widely utilitzed personality preference instrument in the world, the Myers Briggs Type Indicator (MBTI).  The MBTI will assist participants to better understand their preferences for deriving energy, gathering information, making decisions and arranging their environment.  Seminar objectives include exploring personal preferences/temperaments and understanding personality differents, learning to lead more effectively, guiding and rewarding their teams as unique individuals, learning to communicate better with each other and exploring decision-making tendencies of their's and other's type.
1

MKTG-39600 Now, Discover Your Strengths: Personal Leadership Assessment

The Now Discover Your Strengths: Personal Leadership Assessment seminar introduces participates to the StrengthsFinder Profile. This profile is the product of a 25-year effort (based on a study of over two million people) by the Gallup Organization to identify the most prevalent human strengths. The assessment and seminar will assist participants to: Identify their talents, Build these talents into strengths, and Leverage these strengths to increase success as a manager and the success of your organization. During this seminar, participants will complete the StrengthsFinder Profile and engage in exercises to gain a better understanding of their individual strengths.
1

MKTG-40200 Public Relations

This course introduces the practical applications and core principles that define public relations as a critical function of the management of any individual or organization. Students learn how public relations has evolved in response to changes in our culture and society. They also learn about public opinion, ethics, communication, crisis management, the media and the law as they relate to an organization's relationship with their "publics."

3

Prerequisites

MKTG 20000

MKTG-40500 Multi Media Internet

Study and practice in developing media for the Web. Students learn how to use industry standard software to create, edit, and process digital media content for use in specific applications such as interactive websites and platforms.  This course is "hands on" allowing students to take digital photographs and video, edit these visuals, and incorporate the product into websites and social media.  Student teams follow a production process:  concept, design, content development, product testing, and publishing to learn how to create media that effectively uses marketing strategies on websites and Social Media tools.

3

Prerequisites

MKTG 20000

MKTG-41000 Social Media and the Business of Public Relations

Public Relations is about building mutually beneficial relationships between organizations and their audiences. Today we recognize new ways of doing this, specifically using social media. It is social, personal, and messages are spread by the masses. This course discusses the development of PR contents for all types of social media such as blogs, newsrooms, wikis, twitters, website copy, SEO, press releases, and taglines.

3

Prerequisites

MKTG 20000

MKTG-46500 Marketing Research

A critical part of decision-making, marketing research helps management identify and capitalize on marketplace opportunities. Students learn to design and conduct research studies, then analyze and interpret the results to answer business questions.

3

Prerequisites

MKTG 20000

MKTG-46800 International Marketing

Students explore and analyze international markets and strategies.

3

Prerequisites

MKTG 20000

MKTG-47000 Marketing Strategy

In the competitive climate of today's business world, marketing is making an increasingly important contribution in both setting and achieving company objectives. Analyzing an industry and its companies in detail, and drawing on all aspects of marketing theory, students learn to develop and present a comprehensive "marketing plan" - the centerpiece of marketing planning. This capstone course should be completed as one of the student's final marketing courses.

3

Prerequisites

Senior status

MKTG-47200 Marketing Internship

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with jobs they currently have. A limited number of internships/jobs are also available through the internship coordinator.

3

Prerequisites

Marketing major, Junior or Senior status, 2.75 GPA or above and consent of the internship coordinator

MKTG-47300 International Marketing Internship

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with their current position if it has an international emphasis and is approved by the Internship Coordinator. A limited number of internships/jobs are also available through the internship coordinator. Marketing major, Junior or Senior status, 2.75 GPA or above, and consent of the internship coordinator and the director of the International Business Program.

3

MKTG-47600 Social Media Marketing Internship

Social Media Marketing is a cutting edge science in the use of Social Media as a driver of organizational marketing success. It combines time tested marketing strategies with unique qualities of human behavior in opinion sharing, connecting with others, and having their voice heard. A Social Media Marketing internship involves working 200+ hours in a social media marketing capacity for an approved organization. Students will apply what they’ve learned in the classroom, develop many of the practical social media career skills that employers seek, and come face-to-face with how social media marketing impacts business strategy.Students may choose to receive from 0-3 credit hours notated on their college transcripts to signify their participation and completion of a social media marketing internship.
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