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Social Media Marketing / Bachelor of Science

Total Credit Hours: 128

Major Credit Hours: 64

 

This degree program is offered in both the traditional and accelerated format. The degree requirements are the same in both formats. The degree requirements are listed below. For accelerated program information, refer to the School for Professional and Continuing Education section in this catalog.

Degree Requirements

Program: BS-SMMK-B or BS-SMMK-L

I. Core Courses (40)

ECON-20000Basic Macroeconomics

3
ECON-20100Basic Microeconomics

3
ACCT-12000Principles of Accounting 1

3
ACCT-12100Principles of Accounting 2

3
MGSC-34900Business Statistics

3
MGSC-35000Decision Science

3
MKTG-20000Principles of Marketing

3
BSAD-20000Principles of Management

3
BSAD-30000Business Communication in the Digital Age

3
-College of Business Seminar

1
FINA-20000Principles of Finance

3
INSY-20000Introduction to Information Systems

3
BSAD-25000Business Law 1

3
BGEN-39600Major Field Test

0

Select one of the following:

MGSC-23000Finite Mathematics

3
MGSC-24000Business Calculus

3

II. Major Area Courses (24)

INSY-41500Web Design Applications

3
INSY-31000Principles of Project Management

3
INSY-40500Search Engine Optimization

3
MKTG-40500Multi Media Internet

3
MKTG-41000Social Media and the Business of Public Relations

3
INSY-45500Web Analytics

3
MKTG-37600Social Media Marketing Strategies

3
MKTG-30500Introduction to Social Media Marketing

3