Social Media for Marketing Majors / Minor

Minor Credit Hours: 18

Minor Requirements

Minor: SMMM

I. Required Courses (15)

COMM-18000Visual Storytelling

3

COMM-20600Social Media and Online Audiences

3

COMM-20800Strategic Communication

3

COMM-37200Blogging and Opinion Writing

3

COMM-38200Web Design

3

II. Elective (3)

Choose one course from the following or an advisor-approved elective:

COMM-34500Social Media Case Studies

3

COMM-33500Advertising Copywriting

3

MKTG-41000Social Media and the Business of Public Relations

3

INSY-40500Search Engine Optimization

3

BSAN-45500Web Analytics

3