200

Marketing is the engine that drives all successful organizations. This course provides a strong foundation of all the principles which make up the art and science of marketing. Students are introduced to the theory and application of advertising, promotion, sales, public relations, marketing research and consumer behavior. Subsequent marketing courses build on this important foundation of marketing knowledge. This is an essential course for anyone interested in business.

In the world of Marketing, nothing is constant except change. In this course, students evaluate the most current topics affecting today's marketers. In a case study and presentation format, students will use critical thinking and problem solving skills to identify and analyze current trends, issues, risks and opportunities that marketers face - and the potential impacts they have on cultures, customers, companies, industries and economics.