300
This course offers specialized study in an area of journalistic writing or an exploration of current issues in journalism.
1-3
Provides an introduction to the planning, promoting, management and assessment of special events for businesses and non-profit organizations.
3
Provides advanced theory and practice in graphic design principles and electronic page layout for a variety of print and electronic publications.
3
This course also involves a critical study of the theory, application, aesthetics, and techniques of audio production, audio editing, and the equipment and its operation used in various types of audio production for media.
3
Prerequisites
COMM 11900
Students learn theory and practice sports writing, sports marketing and promotion and media relations.
3
This course provides an introduction to all phases of sports broadcasting, including radio, television and field work, as well as standard sports terminology.
3
Prerequisites
COMM 11900 and COMM 35300
Students learn the theory and get practice in writing and preparing various forms of informational and promotional material used in public relations, such as news releases, fact sheets, media kits and backgrounders.
3
The course will provide additional information on and practice in public relations. Future strategic communicators will study real-life scenarios they will likely encounter during their career. A variety of case studies will be reviewed, and students will apply ethical decision-making to evaluate the manner in which challenges and crises were managed.
3
This course is designed to provide the students with the opportunity to gain insight through analysis and evaluation of the converging impact of media on global business taking into consideration the common, unique and divergent approaches media takes on issues experienced by nations that interact in the global market.
3
This course introduces students to the fundamentals of media sales and promotions for all forms of communications used in media society. Students will review the development and current trends of sales in media in the United States as well as explore a variety of concepts and theories of future sales opportunities in the media field.
3
This course provides theory and practice in writing and designing advertising for print, broadcast and out-of-home media.
3
The purpose of this course is to assist juniors and seniors in preparing for the internship and professional job search process. The course will target resume writing, cover letter writing, internship/job searching strategies, networking tactics, and tips for mastering the interview process, among other goals.
1
Prerequisites
Junior or Senior status.
Students will examine and practice the communication skills that are pertinent to leadership such as communicating a vision, team building, conflict management, handling paradoxes and motivating followers.
3
This course provides a study of organizations as communicated cultures and the various systems of communication relevant to organizations. The course examines power, politics, decision-making, conflict and racial and gender policies.
3
Prerequisites
COMM 11200
Culture, language, nonverbal communication and strategies for overcoming barriers are examined. The course prepares students to interact comfortably with those who are unlike them with respect to nationality, ethnicity, regionality, gender and other factors of cultural diversity.
3
Prerequisites
COMM 11200
Students learn and apply skills in the use of video and audio production equipment in a number of "real life" production situations including the production of a PSA for a non-profit agency in the region. Throughout the course, students critically analyze narrative, documentary, corporate, news, single camera film style, and other field production methods.
3
Prerequisites
COMM 18000
This course will include advanced common editing techniques and functions on both Avid and Final Cut editing systems. Students will be able to understand aesthetics and various common practices of editing that will be able to be applied to any system encountered after graduation.
3
Prerequisites
COMM 18000
Students study advanced problems of motivation, audience psychology, construction of various types of speeches, organization, and delivery.
3
Prerequisites
COMM 11200
This course covers principles and practice in writing for broadcast media. Assignments focus on writing commercials, as well as training, documentary, dramatic, educational, and news scripts.
3
Prerequisites
COMM 11900
Students get instruction and practice in writing editorials and reviews for newspapers, magazines, and online publications.
3
This course introduces students to the online writing format of blogging and mobile reporting. Unlike traditional journalism, this course will focus on students writing and producing content on a topic of their choosing. Around that topic they will produce written, audio, and video posts, focus on strategies to produce topics and ideas, build their own website, promote their blog using the appropriate social media channels, and measure their reach using website analytics. Students will also learn best practices and techniques in mobile reporting.
3
Students examine various corporate media development and design theories, principles and applications to develop materials designed to meet specific communication needs of the corporate client.
3
This course provides an overview of the concepts, theories and principles of website design and front-end development. Topics include Photoshop, Wireframing, HTML, CSS, JavaScript (jQuery), Dreamweaver, Twitter Bootstrap, and website hosting.
3
After taking this course, students will have the ability to hand code aesthetically pleasing media focused HTML and CSS media websites. Topics include HTML/CSS, HTML5/CSS3, Responsive Design, user experience design, JavaScript (jQuery), and strategies to design front-end user interfaces that work well with back-end developers. This course builds on the front-end design skills students developed in COMM 38200: Media Web Design.
3
Prerequisites
COMM 38200 or consent of advisor
This course introduces students to a critical view of the mass media and technology. In addition to looking at new media theories, the course will focus on the Internet's continuing evolution. Areas of the course will include technology's impact on users, the mass media, democracy, and globalization.
3