Digital Marketing for Non-Business Majors / Minor

Minor Credit Hours: 15

Minor Requirements

Minor: DGMK

II. Choose 2 of the Following: (6)

MKTG-37600	Digital Marketing Strategy	3
INSY-40500	Search Engine Optimization	3
INSY-41500	Web Design Applications	3
BSAN-45500	Web Analytics	3

III. Choose 1 of the following: (3)

MKTG-30000	Consumer Behavior	3
MKTG-38900	Design Thinking	3
MKTG-40200	Public Relations	3
MKTG-46500	Marketing Research	3
MKTG-47000	Marketing Strategy	3

Required Courses (6)

MKTG-20000	Principles of Marketing	3
MKTG-30500	Introduction to Digital Marketing	3