MKTG - Marketing

This course considers the "Four P’s" of the marketing mix (product, place, promotion, and price) as well as strategies that guide their use. Students are introduced to the case-study method as a means of applying and reinforcing marketing principles. Equivalent: Three semester hours of Principles of Marketing.

This Marketing course gives students an opportunity to learn more about creating and implementing strategies. Students create and analyze strategic marketing plans with emphasis on several small cases as well as a semester case project.

Students explore international strategies, special goals, decision making processes across several countries and the selection of entry strategies for foreign markets.

This course discusses the development of a social media strategy for your company. It defines what social media is and lists the different types of social media tools available there such as Twitter, LinkedIn, Facebook, Delicious, Digg, myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo, and Podcast. Twitter, LinkedIn, and Facebook will be presented with respect of how can they be applied and used in business.The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics.

Marketing communications, including advertising, sales promotions, public relations and social media marketing, is playing an increasingly important role as companies look to effectively and efficiently reach target markets with traditional and new media channels. This course explores methods of integrating all marketing communications tools, while working within a defined marketing strategy, established budget, and considering media costs and varying buying situations.

This course is a study of developing and administering current techniques of data collection, statistical and computer analysis of data and the oral and written presentation. Applications of marketing research information are analyzed for relevant business situations.

This course evaluates how firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. The focus of e-business is the continuous optimization of a firm’s business through digital technology, attracting and retaining the right customers and business partners, digital communicators, e-commerce, and online research. Students explore e-marketing as traditional marketing using electronic methods. The use of technology creates greater efficiency in the marketing function and transforms many marketing strategies, resulting in new business models that add customer value and/or increase company profitability.

This course discusses the use of social media analytics tools in order to assess if the current social media plan is successful in achieving its set goals. You will learn how to setup and use some of the leading web analytics tools available such as Google Analytics, Woopra, SocialAnalytics, Webtrends Analytics, Twitter Analytics, Facebook Analytics and/or Visistats. These tools use several techniques including server log files, cookies, web bugs, and page tagging. The course will also cover the key performance indicators for website which are referred to as Website metrics. 

This course discusses the strategic implementation of online social media tools as they relate to a firm’s integrated marketing communication strategies. Students learn how companies position their marketing mix in the online world to contribute to the firm’s ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm’s online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the “big picture” on how successful companies utilize the online world to attract their target audience and achieve their business goals. 

This course discusses search engine optimization (SEO) techniques. These techniques are used to help increase the amount of traffic to your website. This is done by increasing the website’s rankings generated by the different search engines. The course also discusses how to improve and modify the website pages and links to be SEO. Additionally the course presents several tools available online that can support SEO implementation such as keyword page rank tools, research and selection tools, website analysis tools, and directory search tools. 

Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.