500

This course considers the "Four P’s" of the marketing mix (product, place, promotion, and price) as well as strategies that guide their use. Students are introduced to the case-study method as a means of applying and reinforcing marketing principles. Equivalent: Three semester hours of Principles of Marketing.

This Marketing course gives students an opportunity to learn more about creating and implementing strategies. Students create and analyze strategic marketing plans with emphasis on several small cases as well as a semester case project.

Students explore international strategies, special goals, decision making processes across several countries and the selection of entry strategies for foreign markets.

This course discusses the development of a social media strategy for your company. It defines what social media is and lists the different types of social media tools available there such as Twitter, LinkedIn, Facebook, Delicious, Digg, myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo, and Podcast. Twitter, LinkedIn, and Facebook will be presented with respect of how can they be applied and used in business.The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics.

Marketing communications, including advertising, sales promotions, public relations and social media marketing, is playing an increasingly important role as companies look to effectively and efficiently reach target markets with traditional and new media channels. This course explores methods of integrating all marketing communications tools, while working within a defined marketing strategy, established budget, and considering media costs and varying buying situations.

This course is a study of developing and administering current techniques of data collection, statistical and computer analysis of data and the oral and written presentation. Applications of marketing research information are analyzed for relevant business situations.

This course evaluates how firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. The focus of e-business is the continuous optimization of a firm’s business through digital technology, attracting and retaining the right customers and business partners, digital communicators, e-commerce, and online research. Students explore e-marketing as traditional marketing using electronic methods. The use of technology creates greater efficiency in the marketing function and transforms many marketing strategies, resulting in new business models that add customer value and/or increase company profitability.