25 - Marketing

Marketing is the engine that drives all successful organizations. This course provides a strong foundation of all the principles which make up the art and science of marketing. Students are introduced to the theory and application of advertising, promotion, sales, public relations, marketing research and consumer behavior. Subsequent marketing courses build on this important foundation of marketing knowledge. This is an essential course for anyone interested in business.

In the world of Marketing, nothing is constant except change. In this course, students evaluate the most current topics affecting today's marketers. In a case study and presentation format, students will use critical thinking and problem solving skills to identify and analyze current trends, issues, risks and opportunities that marketers face - and the potential impacts they have on cultures, customers, companies, industries and economics.

In an exciting mix of psychology, science, and business decision making, marketers determine why consumers act the way they do. In this course, students learn the science of consumer behavior (why people buy) and the art of marketing based on this science.

This is an introductory course in social media marketing.  It discusses how to use the social media to market your company's services and products.  It defines what social media is and lists the different types of social media technologies available such as Twitter, LinkedIn, Facebook, Delicious, Digg, Myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo and Podcast.  The course discusses the process of developing a marketing plan using social media and also presents how to measure the effectiveness of social media and the ROI using a number of metrics.

Exploring one of the most exciting and visible components of business, students will examine the key functions of advertising agencies, their use of the various media, and the techniques employed to develop effective advertisements. As part of this course, students will develop a complete advertising campaign, there-by obtaining hands-on experience with creative design, media planning and budgeting.

Encompassing much more than dealing with consumers, salesmanship plays a role in nearly every aspect of business communication, from interviewing for a job to presenting ideas and recommendations to management. Building on buyer motivations (the psychology of selling) and social styles, students learn to develop and deliver effective presentations that close more sales and build long-term customer relationships.

This course discusses the strategic implementation of online social media tools as they relate to a firm's integrated marketing communication strategies. Students learn how companies position their marketing mix in the online world to contribute to the firm's ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm's online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the "big picture" on how successful companies utilize the online world to attract their target audience and achieve their business goals.

This intensive weekend seminar focuses on a current issue or topic with emphasis on student involvement and participation.

The purpose of this training is to provide individuals and intact teams with useful concepts and practical tools for increasing team effectiveness.  Specifically, team members learn about team basis and the characteristics of effective teams as well as model for team development.  In addition, they are given many opportunities to apply specific team development methods, tools and activities.

This seminar is designed for students to assess their negotiation style, learn strategies to migrate their negotiation style to achieve win/win outcomes, and practice those skills using scenarios they encounter in everyday life.  This enjoyable skill building program also teaches students various tactics that are used to secure concessions in a negotiation, and how to defend against them.

Students will be exposed to the theories, frameworks and cases of Corporate Social Responsibility (CSR). We investigate "good practices" of companies who have implemented socially responsible strategies while maintaining or maximizing financial returns.  Students will develop their own repertoire of tools and implementation strategies that can be utilized across industries and sectors to set up CSR strategies that yield both financial and social profit.  Students will gain both a broad understanding of the issues within external and internal corporate responsibility, and deep vertical knowledge on industries of their selection.

This course introduces the practical applications and core principles that define public relations as a critical function of the management of any individual or organization. Students learn how public relations has evolved in response to changes in our culture and society. They also learn about public opinion, ethics, communication, crisis management, the media and the law as they relate to an organization's relationship with their "publics."

Study and practice in developing media for the Web. Students learn how to use industry standard software to create, edit, and process digital media content for use in specific applications such as interactive websites and platforms.  This course is "hands on" allowing students to take digital photographs and video, edit these visuals, and incorporate the product into websites and social media.  Student teams follow a production process:  concept, design, content development, product testing, and publishing to learn how to create media that effectively uses marketing strategies on websites and Social Media tools.

Public Relations is about building mutually beneficial relationships between organizations and their audiences. Today we recognize new ways of doing this, specifically using social media. It is social, personal, and messages are spread by the masses. This course discusses the development of PR contents for all types of social media such as blogs, newsrooms, wikis, twitters, website copy, SEO, press releases, and taglines.

A critical part of decision-making, marketing research helps management identify and capitalize on marketplace opportunities. Students learn to design and conduct research studies, then analyze and interpret the results to answer business questions.

Students explore and analyze international markets and strategies.

In the competitive climate of today's business world, marketing is making an increasingly important contribution in both setting and achieving company objectives. Analyzing an industry and its companies in detail, and drawing on all aspects of marketing theory, students learn to develop and present a comprehensive "marketing plan" - the centerpiece of marketing planning. This capstone course should be completed as one of the student's final marketing courses.

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with jobs they currently have. A limited number of internships/jobs are also available through the internship coordinator.

This internship is designed to provide students with controlled on-the-job experience with participating businesses, industries and governmental organizations. Students may be eligible for an internship with their current position if it has an international emphasis and is approved by the Internship Coordinator. A limited number of internships/jobs are also available through the internship coordinator. Marketing major, Junior or Senior status, 2.75 GPA or above, and consent of the internship coordinator and the director of the International Business Program.