61-355 Service Management

This course covers managing a value-added service business; customer expectations of service and quality; use of the Internet and related technology to transform businesses; interplay among managerial, personnel and technology issues that will shape the future of business; identification of emerging forms of business models observable on the Web; and analysis of management practices using case studies. Entrepreneurship and franchising are also covered in this course.

Credits

3

Prerequisite

61-200.