MKTG-60700 Digital Marketing Optimization

According to experts, Digital Marketers will continue to be in high demand and short supply. To address this gap in today's market, the Digital Marketing Optimization course will address Search Engine Optimization (SEO), as well as topics including: Landing Page Optimization, Pay Per Click (PPC) Advertising, Keyword Analytics and Optimization, A/B Testing, Digital Marketing Analytics, Email Marketing, and Content Creation and Strategy.

Students in this 8-week course will engage in a digital media simulation which will integrate learned skills applied to real data and analytics to simulate digital media strategies. Through this hands-on experience, students will learn techniques for growing search engine ranking and managing paid search campaigns.

Students will also complete this course with two certifications, one for Google Analytics and one for Google Adwords - plus an additional opportunity to obtain certification from Hootsuite. You can include marketing certificate designations on your resume or online profiles - ensuring that, as you grow your network, your qualifications as a knowledgeable marketing professional are front and center.

Tools Used: SEMrush, Hootsuite, Google Analytics, MimicPro Simulation

Credits

3

Prerequisite

BSAN 50400 and MKTG 58200