MKTG-60500 Digital Marketing Analytics

Digital Marketing Analytics is the measurement, collection, analysis and reporting of detailed statistics about digital media engagement of a company with its visitors. These analytics provide important information that help optimize and improve the user experience and gauge performance of each channel. These tools will help you track your Twitter, Facebook and other social media marketing (SMM) technologies and determine if your SMM plan is working. Understanding what kind of data can be derived from digital/social media will help determine if a campaign has been successful and provide insight for future strategy planning. Tools Used: Twitter, Instagram, Facebook, Google, Sprout Social, Hootsuite, Netlytics

Credits

3

Prerequisite

MKTG 58200 and BSAN 50600, or BSAD 52000