MKTG-60600 Digital Marketing Strategies

This upper division marketing course discusses the strategic implementation of online digital media tools as they relate to a firm’s integrated marketing communication strategies. The primary focus of this course will be on understanding social media, how to build successful social media marketing strategies, and how to track their effectiveness through a hands-on Digital Marketing Plan project. Students will use several real-world cases to examine course topics, effectively and concisely communicate marketing analysis and recommendations

Credits

3