COMM-40200 Advertising Campaigns

This is a mastery-level course for the PR and Advertising program at Lewis University intended to deepen student's understanding of the overall advertising campaign planning process. It focuses on research, strategy, copy and design, media selection and sales promotion. Students will use Adobe Creative Suite software to create logos and other digital media to develop and execute a comprehensive campaign for a client.

Credits

3

Prerequisite

COMM 20800 Strategic Communication and COMM 33500 Advertising Copywriting