300

This course offers specialized study in an area of journalistic writing or an exploration of current issues in journalism.

Provides an introduction to the planning, promoting, management and assessment of special events for businesses and non-profit organizations.

Provides advanced theory and practice in graphic design principles and electronic page layout for a variety of print and electronic publications.

This series of seminars focuses on various topics related to communications and is usually offered on weekends.

This course also involves a critical study of the theory, application, aesthetics, and techniques of audio production, audio editing, and the equipment and its operation used in various types of audio production for media.

This course is an overview of sports journalism and sports public relations. The first half of the course will be concerned with sports writing. Students will examine the fundamental principles and techniques of gathering, writing and editing sports stories and then apply these principles. The second half of the course will deal with sports public relations, promotion and media relations. Students will also become familiar with sports organizations and associations. 

In this course, students learn and apply skills in the use of video and audio production equipment in a number of production situations based on their interests to create content for LUTN-TV news. They will work with community service organizations using their production talents to help meet the needs in the community. Service Learning at Lewis University is an experiential pedagogy in which faculty and community partners co-determine structured opportunities for students that meet academic learning outcomes and contribute to goals in the community. Service learning experiences are integrated with course materials, activities and directed reflection that enable students to practice social and civic responsibility while deepening disciplinary knowledge and skills.

This course provides an introduction to all phases of sports broadcasting, including radio, television and field work, as well as standard sports terminology.

Students learn the theory and get practice in writing and preparing various forms of informational and promotional material used in public relations, such as news releases, fact sheets, media kits and backgrounders.

The course will provide additional information on and practice in public relations.  Future strategic communicators will study real-life scenarios they will likely encounter during their career.  A variety of case studies will be reviewed, and students will apply ethical decision-making to evaluate the manner in which challenges and crises were managed. 

This course is designed to provide the students with the opportunity to gain insight through analysis and evaluation of the converging impact of media on global business taking into consideration the common, unique and divergent approaches media takes on issues experienced by nations that interact in the global market.

This course introduces students to the fundamentals of media sales and promotions for all forms of communications used in media society.  Students will review the development and current trends of sales in media in the United States as well as explore a variety of concepts and theories of future sales opportunities in the media field.

The objective of this course is to teach students how to write clear, concise and creative messages for various media formats. Students will study and practice writing a variety of advertising pieces such as creative briefs, print and digital media. Emphasis is placed on research, strategy, understanding one's target audience and translating that information into impactful copy. 

The purpose of this course is to assist juniors and seniors in preparing for the internship and professional job search process. The course will target resume writing, cover letter writing, internship/job searching strategies, networking tactics, and tips for mastering the interview process, among other goals.

The course will provide additional information and practice in social media. Future strategic communicators will study real life scenarios, good and bad, they may encounter during their career. A variety of case studies will be reviewed, and students will apply ethical decision-making to evaluate the manner in which challenges and crises were managed.

Students will examine and practice the communication skills that are pertinent to leadership such as communicating a vision, team building, conflict management, handling paradoxes and motivating followers.

This course provides a study of organizations as communicated cultures and the various systems of communication relevant to organizations. The course examines power, politics, decision-making, conflict and racial and gender policies.

Culture, language, nonverbal communication and strategies for overcoming barriers are examined. The course prepares students to interact comfortably with those who are unlike them with respect to nationality, ethnicity, regionality, gender and other factors of cultural diversity.

Students learn and apply skills in the use of video and audio production equipment in a number of "real life" production situations including the production of a PSA for a non-profit agency in the region.  Throughout the course, students critically analyze narrative, documentary, corporate, news, single camera film style, and other field production methods.

This course will include advanced common editing techniques and functions on both Avid and Final Cut editing systems.  Students will be able to understand aesthetics and various common practices of editing that will be able to be applied to any system encountered after graduation.

Students study advanced problems of motivation, audience psychology, construction of various types of speeches, organization, and delivery.

This course covers principles and practice in writing for broadcast media. Assignments focus on writing commercials, as well as training, documentary, dramatic, educational, and news scripts.

Students get instruction and practice in writing editorials and reviews for newspapers, magazines, and online publications.

This course introduces students to the online writing format of blogging and opinion writing using facts, research, and personal experience. Students get instruction and practice in writing editorials and reviews for newspapers, magazines, and online publications.

Digital Advertising is intended to be a mid level course in the PR and Advertising Program at Lewis University.

Students examine various corporate media development and design theories, principles and applications to develop materials designed to meet specific communication needs of the corporate client.

This course provides an overview of the concepts, theories and principles of content-first, website design and front-end development. Topics include: Adobe Photoshop, Adobe Illustrator, wireframing, content writing and website hosting.

After taking this course, students will have the ability to hand code aesthetically pleasing media focused HTML and CSS media websites. Topics include HTML/CSS, HTML5/CSS3, Responsive Design, user experience design, JavaScript (jQuery), and strategies to design front-end user interfaces that work well with back-end developers. This course builds on the front-end design skills students developed in COMM 38200: Media Web Design.

This course introduces students to a critical view of the mass media and technology. In addition to looking at new media theories, the course will focus on the Internet's continuing evolution. Areas of the course will include technology's impact on users, the mass media, democracy, and globalization.