Undergraduate Catalog 2022-2023
Undergraduate Catalog 2022-2023 > Course Descriptions > MKTG - Marketing > 200
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Marketing is the engine that drives all successful organizations. This course provides a strong foundation of all the principles which make up the art and science of marketing. Students are introduced to the theory and application of advertising, promotion, sales, public relations, marketing research and consumer behavior. Subsequent marketing courses build on this important foundation of marketing knowledge. This is an essential course for anyone interested in business.