MKTG-39001 Wksp: Creating a Business Plan

Business plans are one of the most misunderstood - yet critically important business documents needed to blueprint an organization’s plan for achieving unbridled success.

In this seminar, participants will receive a glimpse into the good, the bad, and the ugly of business planning – while opening their eyes to the critical nature and effective uses of Business Plans.

They’ll learn, in a highly hands-on and interactive format;

1. the variety of purposes and audiences for a Business Plan,
2. where a Business Plan fits into the Organizational planning process, and
3. the plethora of information that can, should and/or should not be included in a Business Plan

Participants will learn how to create effective “blueprints for success” – instead of a forgotten, dust covered, binder sitting on the shelf. 

Credits

1