SPMT-31600 Public Relations for Sport Organizations

This course is designed to introduce students to the role of effective public relations in the sport industry. The nature and function of public relations will be examined in a variety of sport and fitness settings. Emphasis will be placed on the integration of public relations into the organization's strategic plan. Creating campaigns, developing media relationships, staging media events, providing information services, utilizing the internet and social networks, communicating with internal and external publics, dealing with crisis, and addressing legal and ethical issues are explored.

Credits

3