59 - Business Administration
Students will examine the general theory of federal income taxation, with primary concentration on taxation of individuals. Emphasis is on understanding and interpreting the law.
3
This course provides the background for accounting information and progresses to a basic level of financial statement analysis, interpretation and decision making. Equivalent: Three semester hours of Principles of Accounting I and three semester hours of Principles of Accounting II.
3
In this introductory economics course, students will survey the general macro and micro economic environment in which a business operates. Equivalent: Three semester hours of Macroeconomics and three semester hours of Microeconomics.
3
This course is a survey of quantitative methods as they apply to the problems of business management, marketing, finance and economics. This course involves study and analysis of numerous methods such as linear programming, forecasting, queuing models, inventory analysis and project planning and control methods. Students are also introduced to probability and statistical concepts, measurements of central tendency and regression and correlation analysis. Equivalent: Three semester hours of Business Statistics and three semester hours of Quantitative Methods for Business or Management Decision Science.
3
This course provides a broad overview of the threats to the security of information systems, the responsibilities and basic tools for information security, and the levels of training and expertise needed in organizations to reach and maintain a state of acceptable security. Topics include an introduction to confidentiality, integrity, and availability; authentication models and protection models; security kernels; secure programming; intrusion detection and response; operational security issues; physical security issues; and personnel security. Additional topics include policy formation and enforcement; access controls and information flow; legal and social issues; identification and authentication in local and distributed systems; classification and trust modeling; and risk assessment.
3
Current information technology topics are surveyed and analyzed. Hardware, software and communication systems used to process, store and transmit information is studied and analyzed. Students learn how to manage information technology in today’s network enterprises and global networks. Students read current print and electronic media articles in addition to text. Due to the dynamic nature of the computer field, there is no equivalent. Exceptions will be reviewed on a case by case basis.
3
This course introduces students to basic theories and principles of management. Emphasis is on effective organizational management practices and change strategies. Case problems and individual development tools will be used. Equivalent: Three semester hours of Principles of Management.
3
This course considers the "Four P’s" of the marketing mix (product, place, promotion, and price) as well as strategies that guide their use. Students are introduced to the case-study method as a means of applying and reinforcing marketing principles. Equivalent: Three semester hours of Principles of Marketing.
3
This course introduces students to fundamental financial analysis techniques used in security valuation and capital budgeting. It also covers capital structure and issues related to dividend policy. Equivalent: Three semester hours of Business Finance.
3
This course presents hands-on methods to conduct a Windows-based computer forensics investigation. Students will gain an in-depth understanding of the tools and techniques used by computer forensics experts such as analysis of file structures, evidence imaging, data recovery, e-mail investigations, graphics investigations, registry analysis, password recovery and decryption of encrypted data.
3
Why do companies selling similar products adopt different strategies? Under what kind of conditions and circumstances are some strategies more appropriate than others? When is the same successful strategy in one country likely to be successful in another country? How do we know which management strategies to choose and when? This is an advanced management course that tries to answer these and other questions related to doing business in the global marketplace. It is also an introduction to the field of international management. It highlights some of the challenges international managers typically encounter and encompasses a wide range of international management related topics.
3
Prerequisites
59-508
This course gives students a comprehensive analysis of international economic factors that impact trade and labor movements between countries. Topics covered include: the nature of tariffs, quotas, voluntary import relations, the balance of trade, currency speculation and other economic relations.
3
Prerequisites
59-502
This course focuses on identifying and utilizing relevant accounting and financial data for decision making in a variety of areas. Activity-based costing, financial statement analysis and cash flows are among the areas explored. The understanding of financial data and financial statements are a major focus of the course. The course utilizes the case-method approach.
3
Prerequisites
59-501
This course covers the strategies, procedures and policies to manage and mitigate risk in information systems. It also covers risk analysis techniques that can be used to identify and quantify both accidental and malicious threats to computer systems within an organization. In addition to technical solutions, the course considers strategies and policies that will provide cost effective and highly secure systems.
3
Prerequisites
59-505
This course uses case studies to teach students how to implement an IT Governance process in a company using COBiT (Control Objectives for IT & related technology), align IT strategy with the business planning process, and monitor and measure the IT internal controls to meet internal and external compliance legislation like Sarbanes Oxley and FTC (Federal Trade Commission) requirements. The course will also introduce students to the planning and conducting of an IT Audit.
3
Prerequisites
59-506
Upon completion of this course, students have a thorough understanding of the market system of resource allocation which forms the basis of the business environment. The course emphasizes the manner in which managers and firms make decisions within the system.
3
Prerequisites
59-502
Security enforcement rests upon three principles: policy, mechanism, and assurance. Policy specifies the permitted use of an information system. The security policy defines the rules by which the trusted system governs access to its resources, and thus all information and services controlled by the trusted system. Mechanisms within the information system enforce the policy. Cryptographic protocols, audit logs, and access controls are examples of security mechanisms. Assurance is the basis for believing that the implementation of an information system enforces the policy as completely as necessary. This course investigates fundamental assurance technologies that can be applied to interface specifications, architectures, and implementations of information security mechanisms. Formal security models are discussed and applied. Formal and semiformal specification techniques are investigated and applied. Principles of testing are discussed and applied to demonstrative and vulnerability testing.
3
Prerequisites
59-505
This course examines detailed aspects of incident response and contingency planning consisting of incident response planning, disaster recovery planning, and business continuity planning. Developing and executing plans to deal with incidents in the organization is a critical function of information security management. This course focuses on the planning processes for all three areas of contingency planning: incident response, disaster recovery and business continuity. The course also covers the execution of response to human and non-human incidents in compliance with organizational policies and contingency plans.
3
This course is designed to provide a broad knowledge of project management. It introduces students to the various types of project management organization and the detailed business and technical management procedures and human skills necessary to successfully manage any size project in the areas of research, product development, information systems, production, services and construction. The course discusses scope management time, management, cost management, risk management, quality management, change management, team management and integration management.
3
Prerequisites
59-504 and
59-508
The goal of this course is to enable students to understand the role of the human resources department. This includes recruiting and selecting, training and development, industrial relations, compensation techniques and strategies.
3
Prerequisites
59-508
This is an advanced course in project management that discusses in more detail several aspects of project management. This course considers how to deal with a variety of stakeholders and ways to consider optimizing stakeholder involvement. How, and why, various social roles are needed on projects. The formation and expectations of differing kinds of teams are covered in order to set up management expectations about results. Change to the organization as a result of a technological innovation is reviewed, and a detail analysis of a case study covered. Also considered are surfacing assumptions about the change process and correctly identifying them. Students will use a parametric analysis to construct an overall approach to a project. The results of a project need to be integrated within existing environments. Issues dealing with change management, power, and the social roles of innovations are addressed. Team formation and various kinds of teams are reviewed considering the context within which they must perform.
3
Prerequisites
59-557
This course introduces students to one of the most highly evolved quality management methodologies: Six Sigma Process Improvements in bottom-line profitability for companies of different size. (Included as an optional course in the Project management concentration, and the Technology and Operations Management concentration.)
3
This course provides exposure to strategies that help formulate and execute and effective outsourcing strategy. Current trends in business process outsourcing (BPO) will be analyzed to determine an effective outsourcing model in accordance with the organization’s mission, objectives and capabilities.
3
This course focuses on competitiveness, with emphasis placed on the close coordination of business unit operational decision making and strategic planning. Topics covered include product process design, inventory management, quality management, forecasting and statistical quality control. Operations management is an interesting mix of managing people and applying sophisticated technology. The goal is to efficiently create wealth by supplying quality goods and services.
3
Prerequisites
59-504 and
59-508
This course focuses on operational coordination within a firm and gradually transitions to include inter-function, inter-firm and international coordination. Specific modules focus on retail operations and the role of supply chain intermediaries, for example, distributors and sourcing agents. The impact of incentives and market imperfections, and the changing impact of the Internet and other information technology on supply chain operations are emphasized.
3
Prerequisites
59-508 and
59-562
This course has several basic themes that build on the base knowledge of operations management. The focus of this course includes several modules: process efficiency and responsiveness; enabling technologies and improvement strategies; managing operations in the new economy; concepts of an operations strategy and creating and capturing value in operations.
3
Prerequisites
59-508 and
59-562
This course provides the student with theory and experience associated
with ethical hacking - the practice of using the same skills employed by
hackers with malicious intent to improve organizational information
security. The successful protection of digital assets of an organization
requires solid understanding of such techniques used by hackers to be
better prepared against those kinds of attacks. Ethical hacking also
requires performing a risk analysis for the particular organization as
well as identifying the data, network and policy vulnerabilities.
Firewalls and intrusion detection systems are examined from an ethical
hacking perspective with focus on protecting digital assets.
3
Prerequisites
59-505 and
59-594
This Marketing course gives students an opportunity to learn more about creating and implementing strategies. Students create and analyze strategic marketing plans with emphasis on several small cases as well as a semester case project.
3
Prerequisites
59-510
Students apply corporate finance theory from a management perspective. Analysis of financial statements, mergers and acquisitions and leasing are emphasized.
3
Prerequisites
59-501,
59-504 and
59-512.
An overview of risk and return for various financial instruments is presented, consistent with the learning objectives for Level I of the CFA Exam. Topics also covered include the mechanics of security trading, market efficiency and fundamental analysis of equities.
3
Prerequisites
59-512,
59-572 and proficiency in Excel.
Students explore international strategies, special goals, decision making processes across several countries and the selection of entry strategies for foreign markets.
3
Prerequisites
59-510
This course discusses the development of a social media strategy for your company. It defines what social media is and lists the different types of social media tools available there such as Twitter, LinkedIn, Facebook, Delicious, Digg, myspace, YouTube, Yelp, Google, Flickr, Upcoming, Squidoo, and Podcast. Twitter, LinkedIn, and Facebook will be presented with respect of how can they be applied and used in business.The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics.
3
Prerequisites
59-510
The use of futures, options, and swaps in hedging and speculation is covered. Pricing theory, applications, and operational issues will be introduced.
3
Prerequisites
59-512,
59-572 and proficiency in Excel.
Case studies are utilized to study the integrative nature of financial decision making. The course emphasizes managerial applications of financial theory relating to working capital policy, capital budgeting and corporate control.
3
Prerequisites
59-512 and
59-572
This course investigates many of the issues facing the international business firm. Topics covered include exchange rate determination, risk management and the interaction of foreign exchange and capital markets.
3
Prerequisites
59-512
This course emphasizes current employment law. Major focus is on understanding, interpreting and making employment decisions in light of relevant laws. Contemporary employment issues, such as job discrimination, employment contracts and collective bargaining will be included.
3
Prerequisites
59-508
Marketing communications, including advertising, sales promotions, public relations and social media marketing, is playing an increasingly important role as companies look to effectively and efficiently reach target markets with traditional and new media channels. This course explores methods of integrating all marketing communications tools, while working within a defined marketing strategy, established budget, and considering media costs and varying buying situations.
3
Prerequisites
59-510
This course is a study of developing and administering current techniques of data collection, statistical and computer analysis of data and the oral and written presentation. Applications of marketing research information are analyzed for relevant business situations.
3
Prerequisites
59-510
This course evaluates how firms utilize digital technology to optimize their business through greater efficiency and more effective marketing strategies. The focus of e-business is the continuous optimization of a firm’s business through digital technology, attracting and retaining the right customers and business partners, digital communicators, e-commerce, and online research. Students explore e-marketing as traditional marketing using electronic methods. The use of technology creates greater efficiency in the marketing function and transforms many marketing strategies, resulting in new business models that add customer value and/or increase company profitability.
3
Prerequisites
59-510
This course offers an in-depth study of computer-based information systems analysis and design methodology with detailed discussion of analytical tools for information systems and project management, including data flow diagrams, decision tables and systems flow charts. Students are expected to work on related course projects. Issues related to file-design and database management are discussed.
3
Prerequisites
59-506
This course is an introduction to database management systems. Fundamentals of database models are discussed. Designs and issues concerning storage, access and management of data and information are explored.
3
Prerequisites
59-506
This course provides an introduction to business telecommunications, including a detailed discussion of coding and digitizing, data terminals and modems, communication circuits and networks and telecommunications management.
3
Prerequisites
59-506
An in-depth mathematical treatment of the futures and options pricing models introduced in Derivatives I is provided. Exotic options and swaps are discussed with a focus on the types traded, their valuation, and their uses for investment and risk management.
3
Prerequisites
59-584 and proficiency in Excel.
Quantitative and qualitative techniques for evaluating portfolios are presented consistent with the learning objectives for Level I of the CFA Exam. Traditional mean-variance analysis and more recent developments in portfolio theory are introduced. Measures of portfolio performance are covered.
3
Prerequisites
59-512,
59-572,
59-579 and proficiency in Excel.
This course examines some important areas of law governing behavior in the business community. Students develop an understanding of how policy considerations and social and ethical values become articulated in specific legal terminology. Topics covered include contract law, regulatory law, sales law, paper law, corporation law, agency and employment, environment and community planning, consumer protection and ethical considerations. Note: Students who have completed undergraduate courses in Business Law I and Business Law II with a grade of B or higher in both may waive this course and substitute another course in the MBA program from Phase III.
3
Evaluation of fixed income investments and interest rate fundamentals. Topics will replicate those for the CFA® Level I program and typically include evaluating risk, spot and forward interest rate, and bond interest rate sensitivity as measured by duration and convexity.
3
Prerequisites
59-512 and
59-572
This course primarily covers the use of financial statements in analyzing a firm and its securities. Topics will replicate those for the CFA® Level I program and typically include cash flow analysis, earnings computations, and liability classifications including off-balance-sheet debt.
3
Prerequisites
59-512 and
59-572
Probability and statistical techniques as applies to financial markets. Topics will replicate those for CFA® Level I program and typically include correlation and regression in the prediction and evaluation of investment performance.
3
Prerequisites
59-512
This course discusses the use of social media analytics tools in order to assess if the current social media plan is successful in achieving its set goals. You will learn how to setup and use some of the leading web analytics tools available such as Google Analytics, Woopra, SocialAnalytics, Webtrends Analytics, Twitter Analytics, Facebook Analytics and/or Visistats. These tools use several techniques including server log files, cookies, web bugs, and page tagging. The course will also cover the key performance indicators for website which are referred to as Website metrics.
3
Prerequisites
59-510 and
59-582
This course discusses the strategic implementation of online social media tools as they relate to a firm’s integrated marketing communication strategies. Students learn how companies position their marketing mix in the online world to contribute to the firm’s ultimate bottom line. Students get immersed in the tools and strategies that attract and engage visitors to a firm’s online presence. Students study and analyze websites, social media sites, and affiliate sites to gain the “big picture” on how successful companies utilize the online world to attract their target audience and achieve their business goals.
3
Prerequisites
59-510 and
59-582
This course discusses search engine optimization (SEO) techniques. These techniques are used to help increase the amount of traffic to your website. This is done by increasing the website’s rankings generated by the different search engines. The course also discusses how to improve and modify the website pages and links to be SEO. Additionally the course presents several tools available online that can support SEO implementation such as keyword page rank tools, research and selection tools, website analysis tools, and directory search tools.
3
Prerequisites
59-504 and
59-582
This workshop course enables students to integrate communication theory and apply the various forms of written and oral communication skills required in business settings. Extensive practical application of the diverse forms of business communication with the aid of technology include written memos, e-mail messages, meeting management, collaborative reports and the incorporation of graphics. Multicultural aspects of the course include describing the challenges of international and cross-cultural business communication. Enhancing oral presentations with the use of multimedia PowerPoint slides is also covered. This course should be completed as early as possible in the program.
3
This course explores the increasing economic interdependence among countries, the spread of innovation around the world, and how this affects business operating in the global marketplace. Through case analysis, the political, cultural, economic, legal, technological and other environmental forces that accompany this diffusion are discussed in light of the cross-border flow of goods, services, capital, and knowledge.
3
Prerequisites
59-501,
59-502,
59-508,
59-510, and
59-512
This capstone course in the MBA curriculum enables a student to integrate the expertise gained in all other courses in the development of strategy and supportive policies for a business operating under global competitive conditions. This course must be the last course taken in the core course phase.
3
Prerequisites
59-550,
59-554,
59-568,
59-572,
59-601,
59-611, and
59-615
This course provides students with a study of organizational development applying principles and techniques of behavioral sciences through a program of planned change. Students are expected to master underlying theories of organizations, motivation, group learning and leadership effectiveness.
3
Prerequisites
59-508
This required course considers the legal and ethical implications of strategic decisions made by accountants, and the role of the accountant as mediator between organizational and regulatory/societal interests.
3
This course covers international financial accounting concepts including foreign currency transactions, interpreting foreign financial statements, presentation of domestic/foreign financial statements and the role of the accountant as a financial professional in international monetary transactions.
3
Prerequisites
59-550
Introductory course in fraud detection and fraud prevention. Various timely forensic topics and cases will be examined.
3
Prerequisites
59-550
Federal estate, trust and gift taxes, tax planning to minimize taxation and selected current tax topics and cases are the focus of this course. Best practices in taxation are also examined.
3
Prerequisites
23-430
Designed to give a background of the hospital and healthcare environment, this course discusses the internal operating environment of healthcare organizations, including changes in healthcare regulations. Discussion includes the organizational relationships between patients, medical staff and administration. A significant portion of the course is devoted to the accounting function as it relates to the health- care field.
3
Prerequisites
59-501 and
59-508
This course in Quality Management provides a systematic approach to improving and managing quality in healthcare organizations. It is designed for healthcare managers and executives. Students will learn both the conceptual and practical aspects of health care quality. A number of quality management and performance tools and techniques will also be introduced. These include Failure Mode and Effect Analysis, Cause-Effect diagrams, Flow Charts, Pareto Diagrams, Function Deployment Matrices, Histograms, Data Sheets, and Control Spreadsheets.
3
Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.
3
Prerequisites
59-510
This course is designed to give the student an understanding of the economic complexities and financial management in hospitals and healthcare fields. Current economic and financial issues for healthcare providers are also discussed.
3
Prerequisites
59-502,
59-512 and
59-650. Note: MSN/MBA students will have different prerequisites for
59-650,
59-660 and
59-670.
This course introduces the use of current information technology for healthcare and health data systems. It is designed to give the student an understanding of the different types of data captured, analyzed, maintained and processed for medical studies.
3
This course examines the current legal environment for confidentiality of healthcare data. It introduces the laws, regulations, policy and procedures for protecting sensitive patient data. The students learn risk assessment and how to address potential threats in a healthcare setting. Security policy and procedure development methods to secure the healthcare data as required by current laws are discussed in detail.
3
Prerequisites
59-506 Current Topics in Information Technology
Designed for the in-depth study of the healthcare systems, this course teaches systems analysis and design specifically for the healthcare data. The students learn how to identify business problem statements for healthcare organizations, how to identify data requirements, how to gather data for detailed systems analysis. Systems development techniques to address business problems by improving existing information systems or developing new information systems are explained. Data manipulation concepts for health information systems are introduced.
3
Prerequisites
59-506
This course introduces students to the current data mining and business intelligence tools for informed decision making. The tools to process and analyze increasingly complicated data sets are explained. Real-life scenarios from finance, CRM, operations, social media marketing, information systems and other disciplines are studied in detail. Specifically decision trees, classification, clustering, segmentation, decision support systems, search algorithms, data mining, factor and discriminant analysis and optimization concepts for both structured and unstructed data are discussed.
3